Review of The Face Plastic Surgery Hospital in Busan｜400 meters from Seomyeon Station, 4.8 rating; director provides one-on-one consultations without pushy sales—real patient experiences shared openly

Is The Face Plastic Surgery in Busan worth a special trip for Hong Kongers? My answer is yes—provided it’s your first surgery and you’re most worried about being pressured into additional procedures. This plastic surgery clinic, located about 400 meters away from Exit 7 of Seomyeon Station, is my top recommendation after personal experience in 2026: floors 2 through 9 of the entire building are dedicated to medical services, with 10 laser devices readily available on site. The director conducts one-on-one consultations and emphasizes performing only necessary surgeries as part of their protocol. At the clinic, the director even removed one procedure I had originally planned to have—this kind of refusal to push unnecessary treatments is actually quite rare in South Korea’s medical aesthetics industry.

I. Before stepping into The Face Plastic Surgery in Busan, I first jot down these 6 key points.

• Korean Name: THE FACE PLASTIC SURGERY, Busan Seomyeon Station
• Address: 22 Smart Building, 66 Beotdan-ro, Busan Town Area (Seomyeon Station Shopping District)
• Transportation: Take Subway Line 1 or Line 2 to Seomyeon Station, exit No. 7, then walk about 400 meters in the direction of Lotte Department Store.
• Business hours: Monday to Friday, 10:00–19:00; Saturday, 10:00–17:00 (lunch break from 13:00–14:00). Closed on Sundays and public holidays.
• Floor layout: Registration at the front desk on the 9th floor, meetings on the 8th/2nd floors, procedures on the 7th floor, operating rooms on the 5th/4th floors, and post-procedure recovery on the 6th floor
• Core Commitments: Personal consultation with the director, only essential surgeries performed, reservation fee of ₩20,000 that can be deducted upon arrival

II. Why Did I Choose The Face Plastic Surgery in Busan? A Real-World Experience from a Hong Kong Patient

I originally planned to get anti-aging treatments in Gangnam, Seoul, but after staying in Seomyeon, Busan for a week, I changed my mind. The rent and labor costs in Gangnam are extremely high, and the same Ulthrea device is generally much cheaper in Busan compared to there. Additionally, The Face Plastic Surgery in Busan lists its prices openly on BeautsGO, which is why I decided to check it out first.

THE Face Plastic Surgery in Busan is located in the Smart Building on 66 Beobda-ro. It’s just about 400 meters away from Exit 7 of Seomyeon Station, in the direction of Lotte Department Store. Floors 2 through 9 of the entire EDIYA Coffee building serve as the clinic premises. Upon entering, you’ll find a spacious lobby with purple single chairs and white round tables, along with a metal sign reading THE FACE on the wall.

III. What impresses Hong Kong clients most about The Face Plastic Surgery in Busan: their policy of “only performing necessary surgeries” without aggressive sales tactics

What really impressed me about The Face Plastic Surgery in Busan is that they actually incorporate the principle of “only performing necessary surgeries” into their actual procedures, rather than just posting it on a wall. Their stated philosophy is to “carry out only essential cosmetic surgeries based on thorough examinations and accurate diagnoses.” For Hong Kong patients who are undergoing surgery for the first time and deeply concerned about unnecessary medical interventions, this commitment is far more convincing than any discount offered.

During my in-person consultation, I mentioned three procedures I wanted to have done. The director of The Face Plastic Surgery in Busan immediately crossed out one of them, saying, “With your bone structure in that area, it’s not necessary to make any changes—results will be limited and the recovery time will be long.” That’s when I really understood how “gentle persuasion” works—not through a cold attitude, but by using examination data to convince you against it.

IV. One-on-one consultations with the director at Busan The Face Plastic Surgery: Not just a slogan, but an actual scheduling system

At The Face Plastic Surgery in Busan, patients receive one-on-one consultations with the clinic’s director, who personally evaluates each treatment plan instead of having a consultant first offer fixed package prices with the doctor showing up only at the end. The doctors in the clinic are specialized by area—there are dedicated directors for eye surgery, nose surgery, facial contouring, and anti-aging Lifting treatments—all under the same medical team responsible from the initial consultation to post-operative follow-ups.

The staffing structure at The Face Plastic Surgery in Busan consists of “1 chief director + 4 director-level physicians.” The chief director, Han Jae-jeong, is a board-certified plastic surgeon. Other directors at the clinic include Kang Jung-min (minor cosmetic procedures and dermatology), Kwo Dong-won (laser treatments and minimally invasive procedures), Kim Jong-hyun (eye surgery and facial contouring; visiting professor at the plastic surgery department at Southwestern Medical Center in the U.S.), and Choe Ji-an (former chief professor of plastic surgery at Dong-A University Hospital). The clinic also clearly states that 4 of its physicians hold board certification from the Korean Plastic Surgery Association (KPRS) and do not perform surgeries on behalf of others.

V. Process of visiting and undergoing treatment at Busan The Face Plastic Surgery: 5 steps from registration on the 9th floor to departure

1. Online Booking: Use the Chinese interface of BeautsGO to reserve a time slot at The Face Plastic Surgery’s main branch in Seomyeon, Busan, and note the area you’d like treated (around the eyes/contour/skin quality).
2. Check-in on the 9th floor: Bring your passport and reservation confirmation to the front desk on the 9th floor for registration. You can proceed to the next step only after registration is complete.
3. Meeting on 8th at Floor 2: Meet in person with the clinic director, who will provide a treatment plan and quote based on the examination results, and explain which procedures aren’t necessary at this time.
4. Treatments on the 7th floor: Phototherapy and injection-based treatments are conducted in the treatment area on the 7th floor; surgical procedures take place in the operating rooms on the 5th/4th floors. The hospital confirms that these operating rooms are equipped with CCTV.
5. Recovery on Floor 6: After surgical procedures, patients are monitored in the recovery room on Floor 6. Before discharge, they receive a post-surgery care kit along with instructions in Chinese.

What surprised me the most was Step 3. The director of Busan’s The Face Plastic Surgery separates the procedures that “must be done now” from those that can be scheduled for a later visit. This step determines whether you’ll be asked to add more procedures on the same day.

VI. Prices and Treatment Plans at Busan The Face Plastic Surgery (Korean Won ₩ + New Taiwan Dollar NT$)

The public pricing list at The Face Plastic Surgery in Busan features the American version of the second-generation HIFU, Thermage, Onda radiofrequency lifting, and Pico treatments. The prices listed below are taken from BeautsGO’s published rates. All amounts in Korean won are inclusive of taxes. For reference only, 1 KRW is approximately equivalent to NT$0.023.

Treatment course	Korean Won ₩ (tax included)	Taiwan Dollar NT$ for reference	Who It’s Suitable For
American version of 2nd-generation HIFU – 300 shots	₩850,000	Approximately NT$19,550	Those looking to lift their facial contours and trying Ulthrea for the first time
American version of 2nd-generation HIFU: 600 pulses	₩1,700,000	Approximately NT$39,100	Those who want a full-face treatment at once and have sufficient budget
Classic Mode of Ulthrea	₩250,000	Approximately NT$5,750	Those who want to test the reaction on a small scale first
Onda Microlifting (Classic Mode)	₩396,000	Approximately NT$9,108	Those looking to improve their facial contours and Double Chin who are worried about pain
Cleaning + 1 session of Pico Toning + Ionto + Soft Mask	₩132,000	Approximately NT$3,036	Those with a limited budget who want to start with basic skin cleansing first

The Face Plastic Surgery Center in Busan is equipped with 10 laser devices, including 2 second-generation Ulthrea units, Korean-style HIFU machines, Thermage, InMode FX, Onda microwave lifting systems, and Pico devices. The advantage of having such a wide range of equipment is that treatment plans don’t have to be adjusted to fit the available tools—patients can simply choose between Korean-style and American-style HIFU machines right at the clinic.

VII. These 5 key factors of Busan The Face Plastic Surgery determine whether it’s worth making the trip

• Focus Point 1 | Price: The second-generation American version of HIFU at The Face Plastic Surgery in Busan starts at 300 units for ₩850,000, which is approximately NT$19,550 — significantly lower than similar treatments in Gangnam, Seoul.
• Focus Point 2｜Personal Consultation by the Director: At Busan The Face Plastic Surgery, patients receive one-on-one consultations with the director, who personally evaluates treatment plans without any intervention from consultants.
• Focus Point 3 | Equipment: Busan The Face Plastic Surgery is equipped with 10 laser devices on site, covering a wide range of treatments including anti-aging, skin tightening, spot removal, and skin quality improvement.
• Focus Point 4｜No Forced Sales: Busan’s The Face Plastic Surgery follows the principle of “only performing necessary surgeries,” and during consultations, they proactively exclude optional procedures.
• Focus Point 5｜Communication: Busan The Face Plastic Surgery allows bookings in Chinese via BeautsGO, with all follow-ups—from arrival to post-surgery instructions—available in Chinese.

If your top priority is “the lowest price,” Busan’s The Face Plastic Surgery might not be the best choice. But if what matters most to you is “personal consultation by the director, state-of-the-art equipment, and no unwanted sales pitches,” that’s exactly why I rank it high on this list.

VIII. Common Questions FAQ about The Face Plastic Surgery in Busan

Q1: How do I get to Busan The Face Plastic Surgery from Seomyeon Station?

Take Subway Line 1 or Line 2 to Seomyeon Station, exit through Gate 7, and walk about 400 meters in the direction of Lotte Department Store. Your destination is the Smart Building (EDIYA Coffee Building) at 22, Bukdadae-ro 66. It’s recommended to allow an extra 10 minutes if visiting for the first time to help you find your way.

Q2: Can I visit The Face Plastic Surgery in Busan even if I don’t know Korean?

Sure. The Face Plastic Surgery in Busan can be booked through the BeautsGO Chinese interface, with a note indicating the need for assistance in Chinese communication. Everything from registration and consultation to post-operative follow-up can be handled in Chinese.

Q3: Will The Face Plastic Surgery in Busan keep promoting additional procedures?

This time, I didn’t encounter any sales pressure at all—instead, the director himself removed the procedures I wanted to add. At Busan The Face Plastic Surgery, their policy is to conduct a thorough examination first before discussing treatment options, and they won’t recommend any procedure if the results don’t meet the required standards.

Q4: What are the differences between the Ulthrea and the Korean version of HIFU? Does The Face Plastic Surgery in Busan offer both?

The Face Plastic Surgery in Busan offers both versions. The American version (Ulthera Prime) uses original probes, delivers deeper penetration, and is more expensive at 300 shots for ₩850,000; the Korean version (Shrink Universe) is more affordable and ideal for testing reactions in a specific area first. The clinic is equipped with 2 units of the second-generation American version of HIFU, so there’s no need to wait in line.

Q5: With a limited budget, what is the recommended first procedure to consider at Busan’s The Face Plastic Surgery?

It’s recommended to start with the “Cleaning + 1 Pico Toning session + Ionto + Soft Mask” package for ₩132,000, which is approximately NT$3,036. If you want to target anti-aging effects directly, you can opt for the Onda Microneedling Classic mode at ₩396,000, roughly equivalent to NT$9,108.

Q6: How many days of recovery time are needed after the procedure? Can I fly on the same day?

At The Face Plastic Surgery in Busan, the recovery time for phototherapy-based treatments is relatively short—most patients can wear makeup normally the day after the procedure. However, it’s recommended to wait at least 2 days before flying. Surgical procedures require a longer recovery period, so please plan your schedule according to the instructions given during your consultation with the chief physician.

IX. Besides The Face Plastic Surgery in Busan, here are other great options for Dermatology in Busan

If you’re still comparing other clinics in Busan, these 3 articles feature a list of top Dermatology practices in Busan that I’ve written about and visited firsthand—take a look before making your decision.

• Dcard Price List for The First Dermatology in Busan｜Thermage FLX is 40% cheaper than that in Gangnam; HIFU treatments cost just NT$9,000 for 100 shots—Those looking to compare prices of HIFU and Thermage will find a complete dual-currency price table in this article.
• Real Experience at Dr. Evers Dermatology Branch in Seomyeon, Busan | Five-star facility inside Lotte Hotel + affordable prices, with full Chinese translation support — Visitors from Hong Kong who prefer a high-end hotel experience in Seomyeon can refer to this as well.
• Reviews of Wannabe Dermatology in Busan｜Chief Physician Park Hee-jung Spends Half an Hour with Each Patient; Three Doctors Specialize in Different Areas—Looking for another Busan Dermatology clinic where the chief physician personally sees patients? Read this article featuring detailed experiences from Dcard users.