Cheongdam BAID Dermatology Review Guide | What’s the feedback on Director Nam Ho-seok, a Yonsei University PhD, offering same prices in Korea and China without aggressive sales tactics?
When going to Seoul for medical beauty treatments, there are two things to worry about the most: one is being overcharged like a tourist, and the other is being bombarded with sales pitches until you lose all confidence. This article gives you a comprehensive overview of Baid Dermatology in Cheongdam—ranging from Director Nam Ho-seok’s doctoral background from Yonsei University, to their policy of offering the same prices as in Korea, to their reputation for “no aggressive selling, no exaggeration, and no hidden fees.” Everything is compiled into a handy guide you can use right away to help make your decision. By the end, you’ll know whether a trip to Seoul is right for you or not.
Director Nam Ho-seok = MD from Yonsei University with 15 years of clinical experience; ② Personal consultation by the director himself, same price in Korea and China; ③ Adheres to the “three no’s” policy—no sales pressure. Below is a comparison table and checklist to help you make an informed decision.
My first impression of stepping into BAID Dermatology in Cheongdam: a minimalist white design plus in-person consultations by the director—nothing like what I had imagined.
Cheongdam BAID Dermatology is often mentioned alongside the “Cheongdam-dong cosmetic street,” but it’s actually located on the 4th floor of Seowon Six at 839 Nonhyeon-ro, Gangnam-gu, Seoul. It’s just a 3-minute walk from Exit 4 of Apgujeong Station. As part of Gangnam’s renowned beauty district, it’s easily accessible while shopping there.
The clinic features a high-end, minimalist white interior design. The waiting area and consultation rooms are all separate private spaces, ensuring full privacy. What surprised me the most was the tax refund machine available right on site—foreign patients can get their taxes refunded immediately after completing their treatment, without having to make an extra trip.
From booking to the actual treatment, everything is conducted on a scheduled basis with direct consultation by the clinic director. There’s no situation where one doctor takes the appointment but another performs the procedure—this point will be discussed later and is at the heart of its excellent reputation.
Who is Director Nam Ho-seok? A Yonsei University PhD with 15 years of clinical experience, focusing on natural-looking results without forcing unnatural looks.
President Nam Ho-seok is the representative president of BAID. He graduated from Yonsei University School of Medicine, one of South Korea’s top medical institutions, with a doctorate degree, and brings 15 years of clinical experience to his role. He is also an active member of organizations such as the Korean Association for Aesthetic Plastic Surgery and Laser Therapy and the Korean Lift Research Society, making him a highly qualified professional in the Gangnam area.
His style is distinct: he opposes the uniform look of internet-famous faces and insists on “small amounts applied multiple times at specific points.” He prioritizes natural harmony when using Filler and Jogak to define facial contours, resulting in what many clients describe as a “naturally beautiful face.” His expertise lies mainly in laser anti-aging treatments, Filler injections, and restoring sensitive skin.
The other director, Dr. Yoo Seung-joon, specializes in acne-prone skin treatment and laser cosmetic procedures. Both of them have formal medical training and see patients in person—they’re not just nominal directors, which is crucial for those who are worried about being used as practice subjects by interns.
A look at the qualifications of the two directors
| Project | Dr. Nan Haoshuo, Chief Physician | Dr. Liu Chengjun |
|---|---|---|
| Education/Experience | MD from Yonsei University • 15 years of clinical experience | Specialized Dermatology Department with Extensive Clinical Experience |
| Expertise | Laser Anti-Aging, Filler, and Sensitive Skin Repair | Acne Treatment & Laser Beauty Treatments |
| Style | Natural harmony – less frequently but in smaller amounts | Problem-Skin-Focused & Stable |
Full Price Disclosure for BAID Dermatology in Cheongdam: How Much Can You Save with Same Prices in China and South Korea?
The most frequently mentioned advantage of BAID is its “same price in China and South Korea” policy — foreigners pay the same amount as locals, without any tourist surcharges. The prices listed in the table below are taken from the BeautsGO platform (searched in July 2026), and they’re compared with typical rates in Taiwan so you can instantly see the difference.
| Project | BAID Reference Price (₩ – Same price in Korea and China) | Taiwan reference price (approx.) | Notes |
|---|---|---|---|
| American Version of Thermage (Full Face) | Starting from ₩1,490,000 | NT$45,000–60,000 | Performed personally by the clinic director |
| American Version of Thermage for the Eye Area | Starting from ₩1,210,000 | NT$35,000–45,000 | Delicate Areas |
| Ulthrea | Starting from ₩385,000 | NT$25,000–35,000 | Single session |
| Korean-style Oligio | Starting from ₩980,000 | NT$28,000–38,000 | Budget-friendly |
| Titanium Lifting | ₩550,000–880,000 | NT$30,000–50,000 | Minimally Invasive Thread Lifting |
| Pico Color Correction | Starting from ₩99,000 | NT$4,000–6,000 | Beginner Skincare Routine |
| Imported Filler (1 centum core) | Starting from ₩440,000 | NT$12,000–18,000 | Pre-surgery QR code verification |
otes are based on searches on the BeautsGO platform (as of July 2026), while the Taiwan prices are derived from publicly available data compiled by third parties. The exchange rate is approximately ₩1,000≈NT$23; actual prices shall be subject to the current quotes provided by each clinic.
To put it simply: taking the American version of Thermage as an example, the price at BAID starts at ₩1,490,000 (about NT$34,000), while in Taiwan it generally ranges from NT$45,000 to NT$60,000. Flying there, including flight tickets, might even be more cost-effective. What’s more important is that “same price” ensures you don’t have to wonder if you’re being overcharged while getting the treatment.
To view the full project quote or schedule an appointment, click on the card below 👇
Thermage, HIFU, Filler… Is it worth getting these treatments at BAID?
BAID excels in “combination therapies” rather than selling individual treatments. Below are the actual features of some popular procedures to help you decide whether to include them in your treatment plan.
| Project | BAID’s Positioning | Who is it for? | Pay attention |
|---|---|---|---|
| American version of Thermage/HIFU | Anti-aging Focus – Performed Directly by the Director | 30+ Relaxation, Blurred Contours | Strict sun protection after the procedure |
| Titanium Lifting | Minimally Invasive Thread Lifting • Immediate Lift | Mid- and lower face sagging | Lasts about 1–1.5 years |
| Filler injection | Less frequently, more often – natural look | Local sagging and Nasolabial Fold Correction | Say no to excess |
| Pico/Potenza | A Guide to Skin Types | Pores, dark spots, and uneven skin tone | Multiple sessions required |
| Rejuran/Asce+ Exosomes | Repair & Maintenance | Sensitive skin, post-surgery recovery | Combination therapy works great |
already planning to fly to Seoul to get medical beauty treatments, BAID’s equipment—such as the Ulthrea (the American version of HIFU), Flxelis, Inmode, and Oligio—all of which are factory-certified—and the service provided by the chief physician give it a solid value for money among clinics in the mid-range price segment. However, if you’re coming here specifically for just one introductory treatment, like Pico therapy, it might not be necessary to make the trip.
Will foreigners get ripped off at BAID in Cheongdam? The 3 No Rules + First-hand experience with Chinese-speaking service
This is what everyone cares most about. BAID clearly emphasizes the “three no’s” principle: no sales pressure, no exaggeration, and no hidden fees. In practice, several details ensure peace of mind:
- Direct consultation by the director: From the initial consultation to the treatment, everything is handled personally by the director—no inexperienced interns doing the work.
- Transparency: There’s a “small blackboard” in the treatment room showing the procedure and number of units used, so you know exactly what’s being done.
- Chinese services: Chinese-language consultations are available, and the director speaks Korean and English fluently, ensuring smooth communication.
- Tax refund + QR code payment: In-clinic tax refund machines and QR code verification before injection procedures.
The same price in both Korea and Seoulcheil means the quote you see is exactly what locals pay, so you don’t have to wonder if you’re being overcharged while getting the treatment—this is especially important for those visiting Korea for the first time.
Honest advice for those considering BAID Dermatology in Cheongdam: Who is a good candidate, and who should wait first
Organize the above into a table and match it directly:
| ✅ Perfect for a trip to BAID | ⛔ You can take it easy for now. |
|---|---|
| Looking for anti-aging treatments (Thermage/HIFU/Titanium Lifting) with in-person consultation by the director | Only offers one ultra-entry-level procedure with an extremely low budget |
| Those who are worried about being sold to and want transparent pricing | Those hoping for “ultra-low, unbeatable prices” – this product falls in the mid-range price category. |
| People with sensitive skin who need a restoration solution | Those who only want to hit the biggest flagship store for fame |
| With a mid-to-high budget, take a trip to Seoul and take advantage of cosmetic treatments along the way | Avoid booking in advance – just show up as a walk-in customer. |
t choice for those who want to take anti-aging seriously but are worried about getting overcharged. It doesn’t rely on low prices to attract customers; instead, it depends on the expertise of its doctors and transparent treatment processes. If you fit the criteria listed above, it’s worth adding it to your list of top medical beauty options in Seoul. If you’re just exploring options while shopping around, you can start with lower-threshold treatments like Pico laser skin toning to test things out first.
Common Questions About BAID Dermatology in Cheongdam: Appointments, Prices, and Recovery Time – All Answered at Once
Q: How can foreigners make a reservation?
You can make reservations in Chinese through BeautsGO, or via the official website/WeChat. It’s recommended to book ahead a few days during peak times, and the clinic is closed on Sundays.
Q: Is it true that the prices are the same in China and South Korea?
It’s true. Foreigners pay the same price as locals, with transparent pricing and no extra charges for tourists.
Q: How long does it take to recover after a Thermage treatment?
It’s a non-invasive treatment, allowing you to wear makeup and go shopping on the same day. A few people may experience mild redness for 1–2 days, so strict sun protection is essential.
Q: Will President Nan Haoshuo perform the procedure himself?
Yes. The clinic adopts a system where the director performs all consultations and treatments in person. From the initial consultation to the actual treatment, everything is handled by the director themselves.
Q: Can it be done for sensitive skin?
Sure. There are non-steroidal repair options combined with Asce+ Exosomes or Genesis laser, and a skin assessment is conducted before the treatment.
Q: What are the business hours?
Open Monday to Friday from 10:00–20:00, Saturday from 10:00–16:00; closed on Sundays.
Additional content shown alongside: Other firsthand reviews from the Cheongdam-dong area (related recommendations)
If you’re still comparing Dermatology options in Seoul, take a look at these previous review articles we wrote about the Cheongdam area as well—they can help you make an informed decision.
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